Asics, Home of Champions

Iten is a town in Kenya situated along a winding road, globally recognized as the birthplace of the greatest runners. The atmosphere is unique, and in the early morning, only the steady sound of runners' footsteps breaks the palpable silence, while the bright colors of dawn illuminate the scene. Everything is just silhouettes and backlighting.
The day has not yet begun, and I am already captivated by these slender athletes with their hypnotic strides that I will follow for thirty kilometers in the highlands of the Rift Valley.

Project created for Asics
Creative direction : DST Studio
Published in Athleta Magazine.